Evolution of the Mug
Posted on Monday, 16th July 2018
Make the most of your promotional mug.
Promotional mugs offer exceptional value for money and enhance brand recognition. Whether it is a simple giveaway or a beautiful gift you want your mug to be remembered.
BMPA research* shows mugs have the longest life span of any promotional product with people keeping them on their desk for up to 3 years. Therefore, it is important to use the innovative technologies, processes and products to make the most of your promotional mug. By doing this you can truly create a bespoke campaign which your clients will want to keep for longer.
The evolution of the mugs shows you different ways to mix and match these innovative processes to create something distinctive that people will treasure for longer and make you stand out and be different from your competitor.
Base Print: Reinforce your brand with a base print in a complementary or contrasting colour.
TruColour Print: Your choice of Pantone colour. Just as vibrant on coloured ware
Inside Print: Add a logo, strap line or website in side your mug.
Halo Effect: Your pantone colour applied to the rim of your mug.
ColourCoat: Pantone matched mugs. Co-ordinate with other marketing materials.
Inner ColourCoat: Your Pantone applied to the mug inside.
Inner & Outer ColourCoat: ColourCoat both the inside and outside of the mug. Satin or Gloss. The possibilities are endless.
Packaging: You have gone to all this trouble to design a bespoke mug finish it off with a choice of pantone matched or full colour packaging.
* http://BPMA.co.uk/research
http://www.manic-merchandise.com/category/drinkware/mugs
